Tanzania superstar Diamond Platnumz was full of shock & surprised
When his record producers last week rocked up at his house with a cake iced with YouTube’s logo to
mark a milestone for the Tanzanian pop star.
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As he was filmed getting dressed, the 30-year-old was proudly told by his team that he was the first
sub-Saharan African singer to get one billion views on his YouTube channel.
Over the last 10 years, the award-winning musician has popularised “bongo flava” – a uniquely Tanzanian offering: romantic melodies with an urban beat, influenced by traditional taarab music from the East African coast.
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“Diamond Platnumz is very hard working and has great showmanship,” says DJ Edu, who hosts the weekly pan-African music show This Is Africa for the BBC World Service.
So how big is a billion views on YouTube?
Source: BBC
