Employees of Airtel Ghana, the Smartphone network, hit the streets of Accra in a series of market visits, otherwise known as “market storms”, to promote and educate customers as well as retailers on two new and innovative products – Airtel Sika Kokoo, offering customers 1GB of data at the unbeatable cost of 5GHc and FREE whatsapp.
Management and staff met with people on the streets and business centres of Abossey Okai, Maamobi, Nima, Kokomlemle, Nungua, Cirlcle, Newtown to mention a few, to offer first hand education on the products. Airtel’s employees took advantage of the opportunity to connect with customers and to take their feedback to drive improvements.
The market storm was a one week event which got the various Departments in Airtel involved by competing amongst themselves.
The storms coincided with a series of service clinics held by Airtel Premier- the telecom industry’s pioneer in providing bespoke telecom and lifestyle solutions to high value customers- to educate its high value customers in Achimota, Teshie and Madina on the latest addition to Airtel’s bouquet of products and services customers.
Customers who visited any of the three locations were rewarded with Airtel branded souvenirs for their loyalty to the brand.
Commenting on the market storm, Airtel’s Marketing Director, Rosy Fynn said “The revamped Sika Kokoo and FREE whatsapp offers are timely products for customers who do not want to be left out in the fast growing and ever evolving social media world, as it gives customers the opportunity to browse longer for less. What’s more important for us at Airtel however, is the fact that through this week long storm, we had the opportunity to listen to customers and based on their feedback, continue to improve on our products and services to give them the world class telecom experience they deserve.”
Airtel’s Sika Kokoo offer, allows customers to enjoy 1GB of data for only 5GHc by dialing *125# and selecting “Sika Kokoo” from the menu. Customers who have been inactive on the network for thirty days also have the opportunity to enjoy the most used social media platform – whatsapp. There is no activation required to enjoy this offer however.
Frank Djan, Head of Customer Experience said, “Our customers now look forward to these service clinics because apart from the fact that we get the chance to get closer to them, we always come bearing gifts. This is the convenience and personalized service that Airtel Premier promises our high value customers. What was unique about these clinics was that we were in three locations on the same day, ensuring that none of our Premier customers is left out.”
Airtel Premier’s service clinics which are a quarterly event, are now held on a monthly basis to cater to that group of customers who for one reason or the other are unable to visit Airtel shops, but want to experience face to face interactions to get their issues resolved or questions answered.
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About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 17 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 372 million customers across its operations at the end of March 2017. To know more please visit, www.airtel.com
About Airtel in Africa
Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has 17 operations in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit www.airtel.com, or ‘like’ the Airtel Ghana Facebook page via www.facebook.com/airtelgh or follow us on Twitter via the handle @airtelghana.
For more information, please contact:
Richard Ahiagble
Head of Corporate Communications
Airtel Ghana
